For most businesses, two triangles represent the functional areas of the business: Shareholders – Employees – Customers & Marketing – Sales – Product

The top 6 things a CEO must measure relate to each of these areas.

  1. Shareholders: financials
  2. Employees: engagement & productivity
  3. Customers: customer satisfaction rating
  4. Marketing: # of leads
  5. Sales: # of deals
  6. Product: # of widgets

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